When you hear “Robusto” or “Churchill”, it’s not about the brand, it’s aboutVitol— the shape and size of the cigar. The same blend can be run in several vitolas, and each offers a surprisingly different experience. Here’s how to get your bearings.
How to measure a cigar
Two numbers define any cigar:the length(in inches or millimeters) andthe ring gauge— diameter, measured in 1/64 of an inch. A “Robusto 50” means a diameter of 50/64 inches. The larger the ring gauge, the more filler tobacco and usually a rounder, richer flavor.
Popular vitoles, in short
Petit Corona— short and lean, perfect for 20–30 minutes.Robusto— the most loved format, ideal balance between intensity and duration, around 30–45 minutes.Toro— a little longer, generous, for relaxed enjoyment.CORONA— the classic, elegant and versatile format.Churchill— imposing, a one-hour experience for leisurely evenings.
How to choose the size according to the time
The golden rule: choose the vitola according to the time you have, not the other way around. A good cigar is not in a hurry. For a short break, a Petit Corona or a Robusto respects the moment. For an evening in the lounge, a Toro or a Churchill will keep you company at leisure. A cigar half extinguished and relit loses its freshness of aromas.
Ring gauge and intensity
Thin vitolas bring the shell to the fore and are often spicier and more direct. Thick vitolas with more filling tend to have more complex flavors and a cooler smoke. If you’re just starting out, a medium-strength Robusto is the safest place to start.
House recommendation
A well-thought-out humidor contains several different vitolas, for different times. The Imperiali Brands team helps you create a balanced selection that suits both your taste and your lifestyle.
Discover the right vitola for youincigar collectionor ask for advice at+40 720 748 322.
